Branding: How to Create a Claim

What are the ways to create a strong claim that supports branding and your marketing mix?

Branding: How One Campaign Changed Old Spice

A fascinating story of marketing and a branding campaign that achieved the nearly impossible.

Branding: How Dove Influenced Generations Through Marketing

In 2004, Dove launched the "Real Beauty" campaign, which became one of the most significant and influential marketing campaigns ever.