Performance Marketing vs. Brand Marketing: How to Choose the Right Strategy for Business Growth

Performance marketing vs. brand marketing: How to choose the right strategy for business growth.

Branding: How to Create a Claim

What are the ways to create a strong claim that supports branding and your marketing mix?

Marketing Budget: How to Determine the Optimal Investment for Maximum Efficiency of Your Marketing Strategy

Learn how to set an effective marketing budget and allocate investments for maximum strategy efficiency.

Branding: How One Campaign Changed Old Spice

A fascinating story of marketing and a branding campaign that achieved the nearly impossible.

Branding: How Dove Influenced Generations Through Marketing

In 2004, Dove launched the "Real Beauty" campaign, which became one of the most significant and influential marketing campaigns ever.

PPC Campaigns: How to Maximize Return on Investment (ROAS)

How to run PPC campaigns and track CTR, ROAS, impressions, and CTA. How to optimize campaigns and what to watch out for.

How to Set Marketing Goals as Part of an Effective Marketing Strategy?

How to set marketing goals as part of an effective marketing strategy?

Marketing Strategy: What Everyone Needs to Know

Key elements of an effective marketing strategy for your company's growth.

Remarketing: How to Win Back Undecided Customers

Learn about how SEO can help you grow without investing in digital marketing.